Tuesday, October 19, 2010
Why Bonnie keeps going Negative. Where is her union bug?
If you talk to people individually you will hear a clear message that they hate negative political campaigns. But Bonnie doing negative campaigning is not a big surprise. From recent research he's seen, Democratic pollster Ben Tulchin concluded voters respond more when candidates attack than when they express positive messages. "(Negativity) is working," said Tulchin, a San Francisco strategist who is advising San Francisco Mayor Gavin Newsom's campaign for lieutenant governor. "The voters are in such a foul mood that, quite frankly, a negative message is working better than a positive message."
According to This Nation: The rule of thumb for professional campaign consultants is: "Never, never use negative campaign tactics unless you have to." Clearly, a candidate that can run an impeccably positive campaign and win by a comfortable margin is much better off running a "clean" campaign than a negative one. However, there are many instances in which a candidate cannot (at least in his or her own estimation) win simply by presenting positive information about him or herself. When candidates struggle in their efforts to build positive images of themselves, many choose to close the gap by tarnishing the images of their opponents.
Neely’s campaign will use negative ads because they know they can use pieces of out-of-context information to scare people into believing what Neely’s campaign wants them to believe.
So obviously, Bonnie does not have a positive message to share and for survival sake has to do negative campaigning libeling her opponent. I sure hope the voters see through this and do the right thing. Vote Bass. .
And just an observation, why has Bonnie Neely’s campaign decided to buy non local and non union? This post card did not carry the union bug. Wonder why?